How Fashion Bloggers Can Generate More Clicks On Posts

Generating more clicks on posts is a primary goal of fashion bloggers. After all, you want people to actually read your content. 

But making it happen is surprisingly challenging. Yes, it helps if your research is solid and you have great photography. But, ultimately, what you want is the clicks. 

The good news is that even if you think you’ve tried everything, there are still countless strategies you can use. Being creative and knowing what works can help you boost your blog and get more people interested in reading it. Changes won’t always occur overnight, but with enough time, you should notice some progress. 

Here’s everything you need to know: 

Use Attention-Grabbing Titles

Crafting clickbait blog post titles is essential if you want people to read your fashion content. While the term “clickbait” has negative connotations, it works well when it comes to style, as long as you provide audiences with something close to a high-quality experience. 

For example, you could focus on adding numbers to your post to promise audiences a list that they can use, i.e.: 

• 5 Ways To Wear A Black Dress This Winter
• 10 Accessories You Need To Try This February
• The Only 15 Items Any Woman Needs In Her Wardrobe

You could also try to incite curiosity in the title, another psychological hook that grabs people’s attention. For instance, you might write a title something like: 

• 5 Hairstyles From The 1980s You Never Imagined Could Make A Comeback
• How To Paint Your Nails As They Do In The Nail Salon

These immediately get audiences interested in the content because they provide tantalizing value upfront. Readers want to click them because there is the promise of massive rewards (just make sure you provide them). 

Use Email Marketing

You can also try using email marketing more in your campaigns. Getting this right can help drive more people to read your blog posts, allowing you to get more views. 

Building an email list should be fairly straightforward if you already have a lot of readers. However, it may be more challenging if you don’t, so be prepared to spend some time doing it. 

Once you have one up and running, offer subscribers exclusive content. Provide them with things like special discounts and sales alerts. 

Where possible, also use eye-catching subject lines. Make sure that your emails have the same quality of content as your blogs. Sometimes, they can even be your blogs! 

Tell Personal Stories

You can also get more clicks on your posts by focusing on telling personal stories. If you can attract people to your narrative, you are more likely to succeed long-term. 

For example, you want to show your process for photo shoots and content creation. You could also include your methodology for how you do styling, revealing you at work. 

If you want to talk about your struggles and difficulties, that’s okay too. People often want to see the blogger behind the blog and learn more about how they got to the position they’re in.

Budget-friendly options are also something you might want to talk about. Many people spend thousands on projects, but you could show them how you spend less. 

Work With Influencers

If you are having a hard time driving readership higher, you could work with influencers. Partnering with other popular bloggers drives more interest in your site because you can tap into their audiences. 

Influencers can also bring new energy to your blog. Instead of getting them to write something, you could interview them or create some sort of joint content that serves both your personal brands. You could also use them as leverage for cross-promotions, allowing you to benefit from various kickbacks. 

If you want, you could guest post for the other site. Try to pick one that is more popular than yours right now but that also caters to your niche. This way, you can attract prospects who are more likely to consume your content once they click through on your links. 

Write For SEO

While it might feel restrictive, writing for SEO is an excellent strategy and one that enabled many of today’s top fashion bloggers to get to the point where they are now. 

You don’t have to be glaring–just simple references will suffice. For example, you might include the phrase “vintage style” in the title, or “Parisien fashion” in the body content. You can even target words like “budget-friendly outfit” or “wardrobe help.”

At the same time, make sure you add plenty of images with alt text. These tiny additions provide Google and other search engines with all the information they need to locate your articles and connect them to specific keywords. 

Meta descriptions for each blog post are also useful. These provide yet more context and ensure that Google only forwards the most relevant users to your pages, the ones who are likely to read and enjoy the content. 

Use Social Media

Using social media is another powerful strategy bloggers can use to generate more clicks on posts. Sites like Facebook and Instagram are excellent options for sites like yours to grab more incoming traffic and gain authority with Google. 

Teasers and previews are good options for social media sites. With these, you provide part of the content upfront and then promise the rest when readers click through to the relevant pages on your site (taking them off-platform, allowing you to say and do more without censorship). 

You can also try using hashtags, although these are becoming less effective. This allows you to attract a wider audience by connecting your content to a specific theme or trend. 

Make Your Visual Content More Appealing

Lastly, you can explore ways to make your visual content more appealing, something that fashion blog readers love. The more you can tailor it to their bespoke requirements, the more they will want to read. 

For example, you could write carousel posts that show multiple style ideas on a theme in one post. You could also invest in a better camera and take shots yourself.