IFB - Page 4 of 7 - Independent Fashion Bloggers

How Natasha Ndlovu Made The Jump From Style Blogger to Youtuber

“I can't believe it has been 4 years.” Blogger, photographer and model Natasha Ndlovu is celebrating the fourth anniversary of her blog, Bisous Natasha, this month. And the one piece of advice she would ha...

Website Traffic for Bloggers 101 – How are you Different?

“How do I get more traffic to my blog?” We get asked this all the time. It’s not a small problem, and unfortunately, it’s not a simple problem either. There are thousands of ways to increase your traffic and everyone has a strategy to offer. And, if you have ...

Diary of a Failed Fashion Blogger: 4 Women Who Give Me Hope

Being a Failed Fashion Blogger and all, I sometimes get a little down in the dumps. That's when I go social media and get even sadder checking out the model-thin, model-young women with tens of thousands (milli...

How Natasha Kundi Went From Credit Manager to Official Blogger for the Cannes Fashion Festival

With a Bachelor’s in Bioinformatics Natasha Kundi’s life seemed like it was destined for Science. But after years in a stressful job that kept her away from home and then getting pregnant she real...

Diary of a Failed Fashion Blogger: When Should You Hire a Professional Photographer?

Photography has been a very real struggle for me all along my fashion blogging journey. Right around the time I launched my blog, my husband bought an expensive DSLR. Sounds like kismet, right? Totally wrong. He had little interest in fashion, and sligh...

Diary of a Failed Fashion Blogger: How Many Photographs Is too Many?

Along my blogging journey, I have often pondered how many outfit photos to include in my posts. It was so difficult to choose—not because I thought I looked so fabulous in all of them, but because it’s nearly...

Stand Out from the Affiliate Crowd with Thrive Market

As a fashion blogger, one of the most common ways to monetize your site is through affiliate programs, and most fashion bloggers know of the few big programs out there. While they're great programs and of cours...

Diary of a Failed Fashion Blogger

Hey everyone! This post is both a hello and a goodbye. Until about two weeks ago, I was editor-in-chief of IFB. It was a really fun gig. I worked from home, made my own hours, and was paid well for my efforts...

IFB Is Hiring!

Thank you for your interest. We have filled these positions and are no longer accepting applications. Are you obsessed with fashion blogs? Do you love social media and keeping up with new trends and technology? We have two opportunities you need to know ...

Beware of These Brands That May Be Stealing Your Photos

When Pascale Rowe, a.k.a. @MsBlingMiami (who has 500k+ followers on Instagram), posted a selfie while wearing her bright yellow, green and blue maxi dress, it got more than 7,500 likes. Little did she know that...

The Sporty-Chic Sandal Every Blogger Needs for Spring

Flatforms and chunky, military boot-infused sandals have been all over street style and Instagram feeds in recent months. If your style already veers in the edgy direction, it's easy to work this trend into your daily outfit rotation. But if feminine, stra...

IFB Member Spotlight: Elly of Uptown With Elly Brown

Welcome to this week’s IFB member spotlight! Each Friday we feature an IFB blogger we want to get to know better and share his or her story. Who: Elly Brown What: Uptown with Elly Brown Where: Hou...

6 Bloggers with Short Hair to Inspire You

Short hair is all the rage right now. Blunt bobs are making a huge come back, and pixy cuts have never been more chic. And with the new year around the corner, some of you may be thinking about changing u...

Does Google Analytics Undercount Your Blog Traffic?

I recently started using WP Engine to host my Wordpress blog, and I noticed something weird: My traffic according to WP Engine is about 3 times higher than my Google Analytics data. I expected a bit of disc...

How to Keep Up Your Blog During the Holidays. Or Not

The holiday season is upon us, at least in the US. For many that means more time with family and friends and less time blogging. So how do you keep your blog up during the holidays? Or do you? Personally, ...

6 Ways To Edit Photos Fast and Beautifully Using Lightroom

Photo via Style by Alina Standing out in a sea of fashion bloggers isn’t easy, but having great photos can put you one step ahead of the game. Whether you want to grow your followers, get featured on reputable fashion sites or attract brands for collabo...

22 Offbeat Holiday-Themed Post Ideas

I remember back in the day when Christmas decorations and holiday music in stores didn't start until after Thanksgiving. Seems quaint nowadays, doesn't it? Even though the entire country is saturated wit...

Accidental Icon, the Blogger Who Has It All: Age, Brains and Style

At an age when many people are thinking about retirement, Lyn Slater has launched a whole new career—as a style blogger. At 62, she's in her second year of blogging, while maintaining a successful full-time...

Three Cameras Lighter and Cheaper Than DSLRs Perfect for Fashion Bloggers

Unless you're Garance Dore or Tamu McPherson, the days of lugging around an enormous DSLR that weighs more than you are dwindling. Over the past few years, companies including Sony and Olympus have put out "mirrorless" cameras that produce photos that can ...

How to Get Invites to New York Fashion Week Shows

In previous years, when you were granted press credentials for New York Fashion Week, you also received a list of all the PR contacts representing presenting designers, along with their email addresses. Thi...

Business of Fashion Now Offers Free Online Classes

Blogging can be a quick way to insert yourself into the fashion industry. All you need is a computer, an internet connection which could utilize products from blogs such as cat5e vs cat6, and a Wordpress or other platform for publishing. Or so it would see...

Blogger Must Haves for Better Fashion Photos

As fashion bloggers, we all know that having great photos can really help your blog stand apart from the pack. But if you’re just starting out and haven’t invested in a professional kit yet - don’t worry. While there is no substitution for having a professio...

Fashion Blogging: The Definitive List of Best Practices

So you want to be a fashion blogger...or you already are. Here are some important best practices pulled from the wealth of IFB archives, from the simple (be nice!!) to the more technical (how to do competitiv...

How Sustainable Fashion Is Ruining the Industry

1 Granary, a print and online publication out of Central Saint Martins University of the Arts in London has launched a series of articles on ethically-made fashion. But their first interview subject balked at the title they had in mind for the section: "Su...

How This Fashion Blogger Quit Her Day Job By Using Poshmark

Kate Heimann quit her day job in March of 2014. She had started her personal style blog Wear in LA in November of 2011 and for three years built a strong following, and while many bloggers talk about how they w...

Six Things For Personal Style Bloggers To Do Before Buying New Clothes

I've been a personal style blogger for almost 8 years. When it comes to taking photos of myself on a regular basis, falling into the "new clothes" habit is not only bad for my bank account, it also is bad for...

How Many QUALITY Posts Can You Write Per Day? Per Week?

For many bloggers, posting three times a week does not make a living for them. Many bloggers, writers, and even journalists juggle freelance gigs, work for digital mags that require multiple posts per day. Jessie formerly of Denimology, told us in an web cha...

Three Native American Sites Fashion Bloggers Need to Know About

Happy Indigenous People's Day! Instead of Columbus Day, Seattle and Minneapolis are celebrating Indigenous People's Day as a way of recognizing the cultural contributions of the people who were already living in America when Columbus "discovered" it. What's this have to do with fashion blogging?

The Truth About Fashion Bloggers

It's no secret there's a lot said about bloggers in general, and there's certainly no shortage of criticisms and/or critiques of fashion bloggers specifically. We sometimes get the worst of it, because we sho...

Why Personal Blogs Can Never Really Survive Monetization

Are you a personal style blogger? Do you blog about your life in hopes of making it in the "big time?" It sounds amazing, like do a job you love and never work a day in your life, and you love your life... but in reality, blogging about yourself has a real c...

How to Write a “Trend Piece” People Will Love (And Want to Share)

Last week, the New Yorker published a funny satire article called "Trend Piece." The idea is that all trend pieces are so predictably similar that it's laughable. And although it's a humor piece, it's also i...

Why Read Fashion & Beauty Blogs Anymore?

Last week, Ashley Robison, forwarded a post from Zoe London, a beauty blogger who was approached by a beauty brand for fashion week only to be rejected by the very same brand that approached moments after sh...

The Independent Fashion Bloggers’ Guide to…SEO

Though some experts claim "SEO is dead," learning the foundations of good SEO (i.e. Search Engine Optimization) for your fashion blog has never been more important. At its heart, SEO is all about making it easier for search engines to find your content. Goog...

5 Ways to Say, “No, thank you.” to Blogger Opportunities

As a blogger, I'm sure you get a lot of emails from brands and PR reps asking to "work with you." What happens when you get a request or inquiry from a brand that you don't want to work with? Or they're talki...

Why You’re Not Making Money from your Affiliate Links

As a follow-up to my last post on how to start affiliate marketing, I want to mention some reasons why you might not be making any money if you've already started adding affiliate links to your blog instead o...

How To Get Started with Affiliate Marketing

There are lots of ways to monetize your blog: advertising, affiliate marketing, ebooks, selling a product. It's always best to diversify though, and find the right mix of all of these things for you and your audience, but as I've mentioned before, I make the...

Update : You Don’t NEED 250,000 Page Views to Earn a Living Blogging

Just about a year ago, I wrote an article here on IFB sharing on average how much I make a month as a "professional" fashion blogger. Especially in light of "82% of Bloggers made more money than ever last yea...

Do Bloggers Really Get Paid for Press Releases, Freebies or Campaigns?

Ok, so when I started blogging in 2007, I did not know a thing about the publishing industry. Not. A. Thing. In retrospect, I wish I had someone with experience sit down and tell me what was what, because I mad...

5 Tips for Successfully Approaching Brands

Yesterday I participated in a webinar for brands on identifying & working with social (media) influencers. This included bloggers of course, and I shared some of my experiences as a blogger/influencer working with various brands in different capacities. ...

Are “Fashion Blogger Boyfriends” Even Happy Taking Our Photos?

No one likes to air their dirty laundry, even if it's well curated laundry. I'm going to come out and say it. My husband never volunteers to take an outfit photo. Sometimes I have to talk him into it. So...

How to Negotiate an Ad Contract for Your Blog

I've talked about negotiating on IFB a couple of times now, both on the affiliate side and the ad sales side, but there's always more to say because negotiating is a complex topic...especially when you're fir...

What I’ve Learned in 10 Years Posting OOTD

ifb-fashion I've been posting outfits of the day (OOTD) for ten years. Back when I started, not a lot of people were doing it, so it was a relatively new phenomenon, and there weren't a lot of "rules" or standards. Now, though, personal style blogs are a dime...

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The Independent Fashion Bloggers Guide To…Gifting and Product Reviews

As a fashion blogger, receiving products for review or as gifts can be a great way to try out new items and share your thoughts with your audience. However, it's important to approach this with a keen sense...

Advanced Affiliate Marketing: How to Negotiate for Higher Commission Rates

It seems like every fashion blogger is a part of an affiliate network now. From Skimlinks to RewardStyle, partnering up with a brand (or dozens of brands!) has never been easier. In case you haven't heard of ...

How to Write a Standout Event Recap Post

Fashion bloggers have a high likelihood of receiving invites to various industry-related events, whether that's a new boutique opening, a private viewing of a designer's latest collection, or the big dance (NYFW.) Events can be as important as outfit and r...

Email Newsletter Tips for Fashion Bloggers Revisited

It's a fact, email newsletters drive a lot of engagement. Both my RSS emails and my bi-weekly newsletters bring traffic and comments to my blogs, and I can track purchases readers made via affiliate links. ...

How to Make the Most of your Next Media/Press Preview (+ a Special Invite)

One of the most popular ways publicists and brands seek to connect with members of the press, bloggers and other influencers is through hosting seasonal, industry-only press previews. Essentially a mix of b...

10 Ways to Celebrate Your Blog Anniversary

We naturally find ourselves, in the last month of any given year, reflecting on our accomplishments, our trials and how often we hit the marks of personal and professional success and happiness. Whether you have been blogging for years or weeks, take a momen...

4 Blogger Tools to Host Link-Ups & Share Links

What better way to engage your community, give other bloggers an opportunity to promote their own blogs, while promoting your own blog than a Link-Up? Now, Link-Ups have been around for ages in various forms,...

11 Super Handy Scheduling Tools for Bloggers

The Holidays are here. You may be taking your annual vacation to see family, or to go on an actual vacation. Hanging out at a computer may NOT be an option. Whether you will be far from an internet connection...

40 Fashion Films & TV to Binge on Netflix

You know what's great about Thanksgiving? Other than hanging out with your family and loved ones, the turkey, pumpkin pie, the National Dog Show (we always watch since no one in my house watches football). The best part about Thanksgiving weekend is chilling o...

What Do YOU Want From Your Readers?

When you start your blog, you think about what you want from your blog. You think about what kind of content you want to create. You think about what kind of design you want, what kind of logo you want... all...

How A Personal Brand Pyramid Can Help Define Your Blog’s Direction

Last week we explored the idea of a brand pyramid as an effective tool in helping you to define and express your blog's brand. This week, we're looking at brand development from a slightly different angle, ...

How to Make An Animated GIF from Video in Seconds

Ever been confused on how to make an animated GIF? Or do you not have Photoshop? Don't worry... imgflip makes animated GIFs from your videos in a snap! So if you have a favorite clip from a movie, or would like to strut your stuff, or in my case have a moment ...

24 Fashion Blogging Lessons From Animated GIFs

What can you learn from animated GIFs? Plenty! 1. Get right to the point. (source) 2. Have fun with other bloggers. (source) 3. Don't waste your time judging other bloggers. (source) 4. Even if you're ad...

Hiring Help For Your Blog, pt. 1: Why Hire Someone and What Kinds of Jobs to Hire For

Note: This article is based on a roundtable presentation I gave at Blogalicious. You may not know this, but many famous or "big" bloggers have an entire team of people behind them. This invisible (but esse...

22 Must-Attend Conferences For Fashion Bloggers

Here on IFB, we have a lot of tips for you on networking and how to make the most of conferences. Now, where to put these skills to good use? These days, there are a variety of conferences that either cater or appeal to fashion bloggers. Blogger conferenc...

Why You Need a Brand Pyramid and How to Make One

Successful bloggers build strong personal and professional brands, and a brand pyramid is a visual device used by publicists and marketers to help their clients clarify the important aspects of a business ide...

How to Take Professional Quality Headshots of Yourself

Headshots. Believe it or not, they're not just for real estate agents and actors. Headshots are handy for bloggers as well. We can use them for "about pages," Twitter and Facebook profiles, LinkedIn profiles, p...

Introduce Yourself to a Fashion Publicist with this Handy Email Template

One of the questions I get asked often by bloggers is what exactly they should write when introducing themselves to a fashion PR agency for the first time, and it is one of the more common deliverables that I create for the fashion and beauty bloggers I work...

10 Places to Find Creepy Halloween Images

Halloween is in two days. I am hosting a Halloween party at my house and am frantically sewing, gluing, and putting everything together for the big day. But in the digital world, Halloween is an awesome time to...

13 Resources for Finding Local and Regional Bloggers

When we talked about the challenges facing new bloggers and how to break through those new blogger barriers, one suggestion that came up was networking with your fellow local and regional bloggers. While a l...

The Difference Between PR, Marketing and Advertising

By request, I thought we'd take a step back from all the 'how to work with PR agencies and brands," for a quick foundational course in fashion PR 101.With many bloggers coming into the space with dollar signs in their eyes and a growing expectation that bran...

How to Write a PR Plan for Your Blog

If you are serious about growing your audience, building your reputation and turning your blog into a business, then the first step is to think about your blog as a business. How are you going to promote your...

21 Link-Ups to Promote Your Outfit Posts

Never has there been more places to promote your blogs, and particularly, outfit posts! While, "What are you wearing" communities ie. Lookbok.nu have existed for a long time, not as well-known, but equally ...

5 Types of Posts Fashion Bloggers Should Really Do More Often….

Ever get tired of the same-old, same-old posts? "Here's what I'm wearing today!" or "Look, this collection launched!" Yeah, I like those posts too, but I also like a little variety in my fashion blog consumption. Stepping out and creating different kinds of ...

8 Tough Challenges New Bloggers Face Today

IFB is great for many things, and I believe the best thing that our contributors have to offer is years and years of experience in the industry. That being said, our experience doesn't always help when it co...

Blogger’s Toolkit: 8 Things You Must Put on your Business Cards

Business cards are an often-overlooked tool in a blogger's marketing arsenal, but they can be extremely effective in introducing yourself and your blog to potential partners or readers offline. Including y...

6 Ways to Get Products You Actually Want to Review for Your Fashion Blog

I love writing reviews. Every week, I write a review on Eat, Sleep, Denim about a different pair of jeans. It's a great way to get content useful content about fashion on your site, while still interjecting your own personal flavor to it. The thing about r...

10 Tips for Maximizing Affiliate Income (Without Losing Your Soul)

Last week I addressed the Fashionista article which claimed that some personal style bloggers would earn up to $50,000 a month in affiliate commissions via RewardStyle. Then I countered with my own average af...

Blog Milk Now Has Beautiful Themes for Blogger AND WordPress

Ah, the question of Blogger or Wordpress. Both have been suffering from relatively nerdy designs lately compared to other platforms like Tumblr, Squarespace, and Virb. Even though Wordpress has a history of cus...

You Don’t Need a Massive Following to Make a Living Blogging

Most of you have probably already read Fashionista's article about "personal style bloggers raking in millions", but in case you haven't, the gist of it is that there are some fashion bloggers out there who make hundreds of thousands of dollars - possibly "mil...

3 Things No One Tells You About Being a Full Time Blogger

There's a lot of glamour associated with being a full time blogger. Many people think it's all fast money, sponsored trips, and fabulous clothes (if only!). While being a full time fashion blogger is absolute...

10 Modern, Mobile Friendly, Responsive (Free!) Themes for WordPress and Blogger

More people are checking in on their favorite websites and blogs from their phones, tablets, e-readers and other devices that aren't laptops or desktop computers. If you want some of that traffic, your best bet is to offer a mobile version of your blog that do...

Where to Get Cool Blogger Templates for Fashion Bloggers: Jelly Design Studio

For those of you on Blogger wanting more designed templates to make your fashion blog stand out, it's not always so easy to find great designs as most custom templates are for Wordpress, Tumblr has some really ...

The Guide to Affiliate Companies Every Fashion Blogger Must Know

You probably already know that affiliate programs are one of the easiest ways to monetize fashion related traffic. Even if you only participate in affiliate programs to answer your own questions: how many cli...

The Ultimate Cheat Sheet! Post Titles for Fashion Bloggers

You have a fraction of a second to get our attention. Your post is inspired, your photos are gorgeous, your readers are going to love your post, but wait... what do you title your post? Believe it or not your post title DOES matter. Since Google Reader's ...

How to Blog Like a Boss With an Editorial Calendar & Content Idea Bank

Here on IFB, we write a lot about your 'editorial calendar' and 'keeping your content fresh.' What does an editorial calendar actually look like, and how exactly does one keep coming up with new and fresh i...

Keep It Simple: 4 Tips for the Part-Time or Hobby Blogger

Many of the members in the IFB Community are hobby bloggers or part-time bloggers, myself included! I'm sure by now you've all realized that blogging can quickly take over your life if you let it and that ma...

The Fashion Blogger’s Quick Guide to Monetization

Now that you've figured out it's time to monetize your fashion blog, how do you do it? There's no "one" right way or the "best" way to monetize your blog, you'll just have to figure out what works for you as you go along, but here are some ideas to get you...

Are You Selling Anything Yet?

Ebooks, digital courses, consulting, t-shirts oh my! On your path to turning blogging into a career that supports you (day job not included), developing a signature product is a super smart way to go. Why? ...

Is Fashion Blogging Broken? 5 Issues Hurting Bloggers

It surprises me whenever I hear an authority in the fashion blogging community say things like, "The bubble has burst." "Things have changed so much, and it just doesn't work anymore." "The fashion ...

Make More Money From Your Affiliate Links By Learning These Terms

For bloggers looking to monetize, affiliate links are often the easiest way to start. While different networks have different requirements, it generally takes fewer visitors or pageviews to be accepted into an affiliate program than it does for networks that...

Monetizing Your Blog: How to Figure Out Your Banner Ad Rates

Despite the increasing popularity of new ad types like native advertising, advertising and programmatic ads, banners are still one of the most popular forms of advertising, and they're usually the first kind ...

Categories + Tags: What Are They & How to Use Them

Confession: I've been blogging almost 6 years, and I don't entirely know the difference between blog tags and categories. They always seemed like a redundant organization system... like, organize your posts ...

Should You Create an “About Me” Video for Your Blog?

Last year, my tiny living room was transformed into a makeshift studio with two cameramen, lights and a director who actually said "action." I was being interviewed for a documentary about fashion blogging, and I was nervous. Not exactly nervous about what I...

Daily Inspiration: Energy flows where intention goes… Create your day.

Every morning when I wake up, I like to set my intentions for the day. Things I would like to accomplish, whether it be a task or to keep my cool during stressful times. Without taking the time to set intenti...